https://sreejitachakraborty.com SreejitaChakraborty Fri, 27 Oct 2023 10:32:29 +0000 https://sreejitachakraborty.com en https://sreejitachakraborty.com/Information Thu, 29 Aug 2019 08:59:44 +0000 SreejitaChakraborty https://sreejitachakraborty.com/Information HELLO <img width="8858" height="11811" width_o="8858" height_o="11811" data-src="https://freight.cargo.site/t/original/i/251aa3078ee1870857d54a4119b0a3ff392774b31dc8090a2582d2a7bd9be3cd/a.jpg" data-mid="60510862" border="0" data-scale="57" src="https://freight.cargo.site/w/1000/i/251aa3078ee1870857d54a4119b0a3ff392774b31dc8090a2582d2a7bd9be3cd/a.jpg" /> Hello, I'm Sreejita Chakraborty, a multidisciplinary communication designer based out of Bangalore. With over 13 years of experience working in advertising / art direction / design, I currently work at Ogilvy, India. You can reach me at sreejita.chakraborty@yahoo.in ︎&nbsp; &nbsp;|&nbsp; &nbsp;︎&nbsp; &nbsp;|&nbsp; &nbsp;︎ https://sreejitachakraborty.com/Left-Nav-copy Thu, 03 Mar 2022 18:30:13 +0000 SreejitaChakraborty https://sreejitachakraborty.com/Left-Nav-copy <img width="1512" height="1512" width_o="1512" height_o="1512" data-src="https://freight.cargo.site/t/original/i/bd691eaf38a2f66bbc3b72e8ea37369a5c5e9ab8738e8d92172866dbae07e978/animation.gif" data-mid="135234727" border="0" data-scale="41" src="https://freight.cargo.site/w/1000/i/bd691eaf38a2f66bbc3b72e8ea37369a5c5e9ab8738e8d92172866dbae07e978/animation.gif" /> WORK Language Maze Forever New Brochure Audiobooks for Children Yatra Animated pre-rolls Set Your Music Free! Airtel Xstream Man Parade Identity Design- Bulbul Amazon Prime Video Burgman Jabong Easy Shaves Never Ending MagicVodafone Rath Parkinson’s Pride From HomeChalo Paltai Durga Puja- Orient Yatra MasterKeyCard Watercom- Identity Design HELLO ︎&nbsp;| &nbsp;︎&nbsp; | &nbsp;︎&nbsp; https://sreejitachakraborty.com/Home-copy Wed, 05 Feb 2020 19:16:58 +0000 SreejitaChakraborty https://sreejitachakraborty.com/Home-copy SREEJITA CHAKRABORTY https://sreejitachakraborty.com/Everything-Book Thu, 26 Oct 2023 11:09:31 +0000 SreejitaChakraborty https://sreejitachakraborty.com/Everything-Book The Everything Book by Vedantu https://www.dentsucreative.com/cases/the-everything-book https://www.exchange4media.com/advertising-news/vedantu-dentsu-creative-india-launch-the-everything-book-127761.htmlhttps://www.dentsu.com/our-work/everything-bookhttps://www.adgully.com/vedantu-dentsu-creative-launch-the-everything-book-132523.htmlhttps://kyooriuscreative.awardsengine.com/?action=ows:entries.details&amp;e=121242&amp;project_year=2023 73% of kids in India are in rural areas and 80% of them don’t have access to quality education. High-speed internet could fix this, but basic connectivity is an issue.The Everything Book by Vedantu is a game-changing patented network signal aggregator that groups multiple data blocks from weak 2G mobile networks and combines them to provide one strong “hyperspot”. By tapping into India’s network of 518 million rural telco subscribers, it lets children connect to Vedantu’s learning platform.With full access to different subjects and levels, it was suitable for children from primary to high school and rechargeable like a mobile phone that let the kids access Vedantu’s best teachers and courses. One book became a huge library that kids could log on to from anywhere. 10 books travelled over 895 kms and are being passed between 60+ villages and counting, with a total of 50K+ hours of Vedantu curriculum being streamed till now.It is not just a source of education but a collection of 8 illustrations done in traditional art styles that showcase the journey of real-life heroes from their struggles to success that inspires kids to fulfil their dreams. It demonstrates the power of innovation to solve real-world problems. <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/1fb70b996577c0ae2f7af6e9dde6fc2ff7ab334e53ec6f449dedd61d947a3ee5/1-Rogan-Art-Cover.jpg" data-mid="194917235" border="0" src="https://freight.cargo.site/w/1000/i/1fb70b996577c0ae2f7af6e9dde6fc2ff7ab334e53ec6f449dedd61d947a3ee5/1-Rogan-Art-Cover.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/2521465d2897000761cb351d6546138306885f0779e45b88b1d77e02ff19f4d6/2-The-Introduction-Page.jpg" data-mid="194917236" border="0" src="https://freight.cargo.site/w/1000/i/2521465d2897000761cb351d6546138306885f0779e45b88b1d77e02ff19f4d6/2-The-Introduction-Page.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/a27a3ea2aa64ec62e8f97d765e346c2aca45dd8abe1137186d971e3627b77f7b/3-The-Art-Index.jpg" data-mid="194917240" border="0" src="https://freight.cargo.site/w/1000/i/a27a3ea2aa64ec62e8f97d765e346c2aca45dd8abe1137186d971e3627b77f7b/3-The-Art-Index.jpg" /><img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/c10ebe18043c1dbf7dfd8bd0628bf1ce9a2df2f998b1c761d6b3c7d2ba519e90/4-Awadhi-Art-North-Story.jpg" data-mid="194917241" border="0" src="https://freight.cargo.site/w/1000/i/c10ebe18043c1dbf7dfd8bd0628bf1ce9a2df2f998b1c761d6b3c7d2ba519e90/4-Awadhi-Art-North-Story.jpg" /><img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/f821512d75a61d53b2b5efde640c53c8f1bc86ca08f083302c09037d366a27e9/5-Madhubani-Art-East-Story.jpg" data-mid="194917242" border="0" src="https://freight.cargo.site/w/1000/i/f821512d75a61d53b2b5efde640c53c8f1bc86ca08f083302c09037d366a27e9/5-Madhubani-Art-East-Story.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/3ea9e736805ebfcb88f3c7084b6040793a0059349a877851af31a7e741fead86/6-Chitrakathi-Art-West-Story.jpg" data-mid="194917243" border="0" src="https://freight.cargo.site/w/1000/i/3ea9e736805ebfcb88f3c7084b6040793a0059349a877851af31a7e741fead86/6-Chitrakathi-Art-West-Story.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/031364d3163a3d98c8d7c7b9d69d645e5bbb9ff23db235f59e99220f5f0549ae/7-Kalamkari-Art-South-Story.jpg" data-mid="194917244" border="0" src="https://freight.cargo.site/w/1000/i/031364d3163a3d98c8d7c7b9d69d645e5bbb9ff23db235f59e99220f5f0549ae/7-Kalamkari-Art-South-Story.jpg" /><img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/c0a9d64c24b1063450605603daa2a75136a5d970748bd91ec76bd0648fd99b67/8-Instructions-Page-Mix-Art.jpg" data-mid="194917245" border="0" src="https://freight.cargo.site/w/1000/i/c0a9d64c24b1063450605603daa2a75136a5d970748bd91ec76bd0648fd99b67/8-Instructions-Page-Mix-Art.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/e0fae0210d1a81291c4ab0ca3bfc8c77ab95848f791b0be54826b646de67b9ab/9-The-Art-Composition.jpg" data-mid="194917247" border="0" src="https://freight.cargo.site/w/1000/i/e0fae0210d1a81291c4ab0ca3bfc8c77ab95848f791b0be54826b646de67b9ab/9-The-Art-Composition.jpg" /><img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/66f19aefd14c0f33caaf6c6cbf4b594cc8ea611b383efad72dd981b95cf30e73/The-Everything-Book-Activation.jpg" data-mid="194917440" border="0" src="https://freight.cargo.site/w/1000/i/66f19aefd14c0f33caaf6c6cbf4b594cc8ea611b383efad72dd981b95cf30e73/The-Everything-Book-Activation.jpg" /><img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/5f4cc263fada55c7695c95004265cffa67d681c1216097e89210d870352df88e/The-Everything-Book-All-Art-Forms.jpg" data-mid="194917441" border="0" src="https://freight.cargo.site/w/1000/i/5f4cc263fada55c7695c95004265cffa67d681c1216097e89210d870352df88e/The-Everything-Book-All-Art-Forms.jpg" /> Case Film Board <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/d07750b0e32d47f2fa40046ef57631558384f30a3723e0d1716fe259ddf12689/The-Everything-Book-Board.jpg" data-mid="194917442" border="0" src="https://freight.cargo.site/w/1000/i/d07750b0e32d47f2fa40046ef57631558384f30a3723e0d1716fe259ddf12689/The-Everything-Book-Board.jpg" />Design Film ..................................................... Cannes Design Lion 2023 - Bronze Cannes Lion 2023 - 5 Shortlists Kyoorius Creative Awards 2023 - 3 Blue Elephants | 3 Baby Blue Elephants Madstars 2023 - 1 Gold | 1 Silver | 2 Bronze | 6 Shortlists <img width="3210" height="558" width_o="3210" height_o="558" data-src="https://freight.cargo.site/t/original/i/5a10645ce9c279ac48f8abe5ea07be8f02877d8abedc85c5b87c2a4a15b5f527/download-03.jpg" data-mid="194923646" border="0" src="https://freight.cargo.site/w/1000/i/5a10645ce9c279ac48f8abe5ea07be8f02877d8abedc85c5b87c2a4a15b5f527/download-03.jpg" /> &nbsp; https://sreejitachakraborty.com/Language-Maze Thu, 29 Aug 2019 17:48:23 +0000 SreejitaChakraborty https://sreejitachakraborty.com/Language-Maze https://www.oneclub.org/awards/theoneshow/-award/22033/language-maze https://www.commarts.com/project/23646/language-maze Language Maze Poster campaign for Ramakrishna Mission School of Languages.For most of us, foreign languages are puzzling. Using this as an insight, we developed a series of unique typographic-led posters that resembled mazes. These posters showcased basic sentences in Tamil, Bengali, Greek, Arabic&nbsp;and Thai.These three dimensional maze posters had tangible beginning and ending points, which engaged prospective students and passer-by. <img width="3508" height="4580" width_o="3508" height_o="4580" data-src="https://freight.cargo.site/t/original/i/6ac558742735721d8221085ba301e03238ffd749ee024c913075c03eb7c6a6ea/file1.jpg" data-mid="49532851" border="0" src="https://freight.cargo.site/w/1000/i/6ac558742735721d8221085ba301e03238ffd749ee024c913075c03eb7c6a6ea/file1.jpg" /> <img width="3508" height="4751" width_o="3508" height_o="4751" data-src="https://freight.cargo.site/t/original/i/24dcce377ffbc29fabbfd4ca2c906cc41a74f2e4f97e08fa29c7614098a6f388/file2.jpg" data-mid="49532852" border="0" src="https://freight.cargo.site/w/1000/i/24dcce377ffbc29fabbfd4ca2c906cc41a74f2e4f97e08fa29c7614098a6f388/file2.jpg" /> <img width="3508" height="3144" width_o="3508" height_o="3144" data-src="https://freight.cargo.site/t/original/i/809f41376080b402b8c4f1d4a755f4d18b17aa1b440b3e45162bc9e7877a3e1d/file3.jpg" data-mid="49532853" border="0" src="https://freight.cargo.site/w/1000/i/809f41376080b402b8c4f1d4a755f4d18b17aa1b440b3e45162bc9e7877a3e1d/file3.jpg" /> <img width="3508" height="2720" width_o="3508" height_o="2720" data-src="https://freight.cargo.site/t/original/i/63ec71d4739aa20746b25150318e8b58d94dbd97a0e97465c6443d431a8d49ad/file5.jpg" data-mid="49532855" border="0" src="https://freight.cargo.site/w/1000/i/63ec71d4739aa20746b25150318e8b58d94dbd97a0e97465c6443d431a8d49ad/file5.jpg" /> <img width="3508" height="2203" width_o="3508" height_o="2203" data-src="https://freight.cargo.site/t/original/i/84c25a522b11507632ff80deedd5c4fbaac415c50dba30f99dfc281eceb7f1ff/file4.jpg" data-mid="49532854" border="0" src="https://freight.cargo.site/w/1000/i/84c25a522b11507632ff80deedd5c4fbaac415c50dba30f99dfc281eceb7f1ff/file4.jpg" /> <img width="3508" height="3508" width_o="3508" height_o="3508" data-src="https://freight.cargo.site/t/original/i/1278774dc280f53597c23235a5509cfdf081fbb4877f8fe2c949b99c4537701f/Grid.gif" data-mid="49535255" border="0" src="https://freight.cargo.site/w/1000/i/1278774dc280f53597c23235a5509cfdf081fbb4877f8fe2c949b99c4537701f/Grid.gif" /> Working with Grids <img width="2704" height="4338" width_o="2704" height_o="4338" data-src="https://freight.cargo.site/t/original/i/6ce5f1b6c6f32ae59972c8675162fdb29296aeab76bc4ef940f60a5f532d7af1/Untitled-1.jpg" data-mid="49537201" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/6ce5f1b6c6f32ae59972c8675162fdb29296aeab76bc4ef940f60a5f532d7af1/Untitled-1.jpg" /> One Show Merit- Craft in TypographyCommunication Arts- Typography Annual 6The Envies- Ogilvy's FinestKyoorius Design Award- Typography for Advertising _ Ogilvy &amp; Mather, India CCO: Rajiv Rao ECD: Sumanto Chattopadhyay CD: Sujoy Roy&nbsp; |&nbsp; Sukhendu Mukherjee Art Director | Typographer: Sreejita Chakraborty Writer: Arnab Manna &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ------------------------------------------------------------------------------------------------------------------------------------------------------------------ https://sreejitachakraborty.com/UnCafe Tue, 16 Feb 2021 18:39:15 +0000 SreejitaChakraborty https://sreejitachakraborty.com/UnCafe Uncafe https://worldbranddesign.com/isobar-creates-branding-and-packaging-design-for-uncafe/ <img width="3601" height="1897" width_o="3601" height_o="1897" data-src="https://freight.cargo.site/t/original/i/474a0c0e0c644e4400fd2c8f2b47aeba865c8e4d82c468d6083fded071badf5c/Behance-21.jpg" data-mid="135247506" border="0" src="https://freight.cargo.site/w/1000/i/474a0c0e0c644e4400fd2c8f2b47aeba865c8e4d82c468d6083fded071badf5c/Behance-21.jpg" /> <img width="1700" height="884" width_o="1700" height_o="884" data-src="https://freight.cargo.site/t/original/i/44fd7eb99912eef45d2f2ca1ff161165e9697e5d39262adf45c8a0190ac13498/Logo_ani.gif" data-mid="135247143" border="0" src="https://freight.cargo.site/w/1000/i/44fd7eb99912eef45d2f2ca1ff161165e9697e5d39262adf45c8a0190ac13498/Logo_ani.gif" /> <img width="3544" height="6323" width_o="3544" height_o="6323" data-src="https://freight.cargo.site/t/original/i/aa1189f6be33e605934cff7faec99e8ab0880f3f33aeb1b615fe6ced4e5c5ec3/Behance-03-copy.jpg" data-mid="135248405" border="0" src="https://freight.cargo.site/w/1000/i/aa1189f6be33e605934cff7faec99e8ab0880f3f33aeb1b615fe6ced4e5c5ec3/Behance-03-copy.jpg" /> <img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/578fe345e76f5315a2281a4822e553094854418cf9a120e6a13e3d590569ef98/range_composite2.jpg" data-mid="135342811" border="0" src="https://freight.cargo.site/w/1000/i/578fe345e76f5315a2281a4822e553094854418cf9a120e6a13e3d590569ef98/range_composite2.jpg" /> <img width="2362" height="9972" width_o="2362" height_o="9972" data-src="https://freight.cargo.site/t/original/i/d31de92baffd5d949300251eccda3095bda54ed1d3bdc7354b861caba89d8cdd/aa2.jpg" data-mid="135344745" border="0" src="https://freight.cargo.site/w/1000/i/d31de92baffd5d949300251eccda3095bda54ed1d3bdc7354b861caba89d8cdd/aa2.jpg" /> <img width="800" height="266" width_o="800" height_o="266" data-src="https://freight.cargo.site/t/original/i/b3cb171a86741483c1d28a9256708f4b3f6f20a823646403fcc8bab40b7d2bc6/world-brand-design-society_logo.png" data-mid="135345975" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/b3cb171a86741483c1d28a9256708f4b3f6f20a823646403fcc8bab40b7d2bc6/world-brand-design-society_logo.png" /> https://sreejitachakraborty.com/The-Protest-Match Fri, 27 Oct 2023 10:32:29 +0000 SreejitaChakraborty https://sreejitachakraborty.com/The-Protest-Match The Protest Match - The Finals That Could Have Happened https://impactonnet.com/talking-point/global-esports-isobars-protest-match-against-the-taliban-7872.html https://www.campaignindia.in/video/global-esports-replays-the-womens-world-cup-final-as-the-protest-match/477274 BACKGROUND The Taliban take-over of Afghanistan in August 2021 affected many lives, especially those of women. As there were a lot of bans, that were imposed upon them, including the right to play cricket. But sport has aways been a theatre for women to express their freedom and break the shackles of a patriarchal society. And we wanted the banned women of the Afghanistan Cricket team to have this right - albeit in the virtual world. To make sure Afghani Women’s cricket team do not slip into oblivion, we gave them a chance to play in the ICC Women’s World Cup Finals - virtually -as the finals that could have happened. IDEA To show our support to the Afghani Women’s cricket team, after it got banned by the Taliban, we decided to give them the chance they were robbed of - the chance to participate in ICC Women’s World Cup. Hence, we recreated the exact same team that was banned on the popular game Cricket19. We replicated each and every player of the banned Afghanistan Women’s cricket team, replicating their real skills, jerseys, jersey numbers, names, playing order, etc. in the virtual world. Then using one of the biggest gaming platforms STEAM we made this team play virtually on the same day and time when the real ICC women’s world cup finals were taking place. This was perhaps the first time the gaming community played for a social cause and not just for fun. Case Film <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/bbbbec2f40c4167051a1fe49989ec1a2b14b8483e406f252b92a0c48d7ac7d3b/THE-PROTEST-MATCH_Digital-Presentation-Image.jpg" data-mid="195013265" border="0" src="https://freight.cargo.site/w/1000/i/bbbbec2f40c4167051a1fe49989ec1a2b14b8483e406f252b92a0c48d7ac7d3b/THE-PROTEST-MATCH_Digital-Presentation-Image.jpg" /> Demo Film ..................................................... Spikes Asia 2023 - 1 Bronze in Entertainment Sports For Good Spikes Asia 2023 -&nbsp; 1 Bronze in Entertainment Sports For Good&nbsp; + 3 Shortlists Cannes Lions 2022 - Shortlisted in Sustainable Development Goals Kyoorius Creative Awards 2022 - 5 Blue Elephants | 11 Baby Blue Elephants <img width="3210" height="558" width_o="3210" height_o="558" data-src="https://freight.cargo.site/t/original/i/04e8b2bee7f66a71c8dd52fea6d617aa1dfe6cac2729455d311af06f8bae7d04/download-04.jpg" data-mid="195017973" border="0" src="https://freight.cargo.site/w/1000/i/04e8b2bee7f66a71c8dd52fea6d617aa1dfe6cac2729455d311af06f8bae7d04/download-04.jpg" /> CEO, Isobar India group: Heeru Dingra COO, Perfect Relations: Sanjeev Anand CCO, Isobar India and Taproot Dentsu: Aalap Desai Managing partner, Isobar India: Rahul Vengalil Branch director, Perfect Relations: Jyotsna Dash Nanda Executive creative director, Isobar India: Anadi Sah Senior vice president, strategy, Isobar India: Pragati Rana Associate vice president, Isobar India: Prashant Lodaya Senior creative director, Isobar India: Rohit Mukherjee Senior creative director, Isobar India: Sreejita Chakraborty National films head, Isobar India: Taj Ali Digital production head, Isobar India: Nitish Sarkar Director, account management, Isobar India: Rumi Behramkamdin Associate creative director, art, Isobar India: Mayuri Patil Manager, brand strategy, Isobar India: Varun Sekar Group head, art, Isobar India: Nitin Dhumal Lead, innovations, Isobar India: Pratik Shringi Senior designer, digital production, Isobar India: Kanav Gupta Designer, digital production, Isobar India: Reuben Hnamte Regional head, tech, WATConsult: Avinash Tiwari Senior web developers, WATConsult: Pranali Patil,&nbsp; Asmita Rane Producer, Isobar India: Chitiz Shandilya Regional head, planning and strategy, WATConsult: Shanu Jain &nbsp; https://sreejitachakraborty.com/News-Beyond-Views Thu, 18 Aug 2022 18:24:11 +0000 SreejitaChakraborty https://sreejitachakraborty.com/News-Beyond-Views News Beyond Views - Indian Express https://bestmediainfo.com/2022/06/the-indian-express-isobar-india-launch-news-beyond-views- https://www.afaqs.com/news/media/the-indian-express-isobar-india-launch-news-beyond-views Technology and its innovation capabilities help craft a long-term vision building a competitive advantage. Using the same, News Beyond Views enhanced user experience and brand communication giving an apt solution to a common problem. With only a few news articles making it to the trends and rest getting lost in the cracks, News Beyond Views, was an initiative to give overshadowed news their due presence. By making the discoverability of news accessible on the brand website across devices, The Indian Express made the quality of its journalism an experiential one. Journalism that stands for fair news. And that means, all news. Using a simple coding hack, there emerged a way to showcase two stories at once to the same reader. Addressing the issue of bias in consuming news, the campaign ensured that no story lurks in the dark. If not the limelight, we can at least give them a highlight. <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/87f043f5726dad95f49e4fb6ef196b685b3c482b7cdcd8ec750c2505ccd3ffb1/News-Beyond-Views.jpg" data-mid="150758965" border="0" src="https://freight.cargo.site/w/1000/i/87f043f5726dad95f49e4fb6ef196b685b3c482b7cdcd8ec750c2505ccd3ffb1/News-Beyond-Views.jpg" /> Case Study Film Preview Film Demo Film MadStars 2023 - 1 Silver | 1 Bronze | 3 Crystals | 11 Shortlists Spikes Asia 2023 - 1 Shortlist ( Media) Kyoorius Creative Awards 2023 - 2 Baby Blue Elephants <img width="3210" height="558" width_o="3210" height_o="558" data-src="https://freight.cargo.site/t/original/i/763f6c90b4efb764b7a63e3af48898a6c4281b46bdb89a651ae9813d34919294/download-02.jpg" data-mid="194910760" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/763f6c90b4efb764b7a63e3af48898a6c4281b46bdb89a651ae9813d34919294/download-02.jpg" /> Live Links Article 1&nbsp; &nbsp; &nbsp; | &nbsp; &nbsp; &nbsp;Article 2 &nbsp; &nbsp; &nbsp;| &nbsp; &nbsp; &nbsp;Article 3 &nbsp; &nbsp; &nbsp;| &nbsp; &nbsp; &nbsp;Article 4 CEO Dentsu Creative India – Amit Wadhwa Group CCO, Dentsu Creative India - Ajay Gahlaut CEO, isobar Group - Heeru Dingra CCO - Aalap Desai MP - Rahul Vengalil ECD - Anadi Sah Strategy Head - Pragati Rana Business head - Prashant Lodaya Sr. Creative Director - Sreejita Chakraborty ACD copy - Sandipan Deb ACD art - Saurav Banerjee Tech consultant - Madhuri Vaidhya Sr. copywriter - Manisha Panda Junior copywriter - Indrayudh Bose Sr. art director - Prashanti Nagashree Creative Controller - Abdul Ajharuddin Ahamed Group Head Social - Upasna Gaba Innovation Lead - Pratik Shringi Digital head of production - Nitish Sarkar Video Supervisor - Vikas Tomar https://sreejitachakraborty.com/Amazon-Prime-Video Thu, 03 Mar 2022 18:12:58 +0000 SreejitaChakraborty https://sreejitachakraborty.com/Amazon-Prime-Video Amazon Prime Video https://www.youtube.com/watch?v=D-hQBj-KXBI https://www.youtube.com/watch?v=Vl5co44UyBc “He looks at you. You look at him. Violins play as your eyes meet.” It might sound like a Bollywood movie but actually this is what K-drama addiction feels like. Romantic, beautiful, and rose-tinted. So, when Amazon Prime Video wanted to tell the world that Amazon Prime Video is the now home of the best K-drama content, we decided to make the consumers see what a K-drama fan sees everywhere. A world which is like a K-daydream. This new campaign called ‘#AnnyeongPrime’ rides on the Hallyu wave in India and taps into the ever-growing K-craze amongst the Gen Z.&nbsp; The brand launched a series of two films with the campaign line “You are dreaming of K-drama? We are streaming K-drama” that captures the insight that you long for and dream about Korean all the time until reality pulls you back into the painful present.&nbsp; Amazon Prime - Baarati&nbsp;︎ Amazon Prime - Kat&nbsp;︎ Team isobar India https://sreejitachakraborty.com/Yatra-Animated-pre-rolls Thu, 29 Aug 2019 08:59:44 +0000 SreejitaChakraborty https://sreejitachakraborty.com/Yatra-Animated-pre-rolls Yatra Animated pre-rolls A penguin and bear walked into a Yatra brief, uninvited.The initial brief asked us to create 11-second YouTube pre-roll ads pushing Yatra app downloads.Instead, we told crisp yet compelling tales of two adorable creatures who get where they need to go - all thanks to the Yatra app.Although unreleased, this was without doubt one of the must fun projects we've worked on. <img width="2362" height="709" width_o="2362" height_o="709" data-src="https://freight.cargo.site/t/original/i/f4a5425752dcee5f46387ab02af1246ae7d84e4735876128d1616539658f22c3/animation-1.gif" data-mid="49525952" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/f4a5425752dcee5f46387ab02af1246ae7d84e4735876128d1616539658f22c3/animation-1.gif" /> PROCESS <img width="3509" height="4724" width_o="3509" height_o="4724" data-src="https://freight.cargo.site/t/original/i/28feed64eeaf15a8d245db1e73a30a962d43c5f9ea13637bcfd7bcb9630624e8/B2b2.jpg" data-mid="49523666" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/28feed64eeaf15a8d245db1e73a30a962d43c5f9ea13637bcfd7bcb9630624e8/B2b2.jpg" /><img width="3509" height="4724" width_o="3509" height_o="4724" data-src="https://freight.cargo.site/t/original/i/15a78cc37954b48104494dcd0182720fd5f2dec2fc82acedc3766e7cf7b39d62/B2b.jpg" data-mid="49522658" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/15a78cc37954b48104494dcd0182720fd5f2dec2fc82acedc3766e7cf7b39d62/B2b.jpg" />FRAMES <img width="2808" height="1573" width_o="2808" height_o="1573" data-src="https://freight.cargo.site/t/original/i/2e4b743204864da0b1121a26920ab1ddcf217f62fa200c50b7480ab7f211d85f/006.jpg" data-mid="49526970" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/2e4b743204864da0b1121a26920ab1ddcf217f62fa200c50b7480ab7f211d85f/006.jpg" /><img width="2808" height="1573" width_o="2808" height_o="1573" data-src="https://freight.cargo.site/t/original/i/d2bc4f2e80023527912983f03675a2bb91dc351637b0d6bc230f724ff4e0e319/002.jpg" data-mid="49499227" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d2bc4f2e80023527912983f03675a2bb91dc351637b0d6bc230f724ff4e0e319/002.jpg" /> <img width="907" height="567" width_o="907" height_o="567" data-src="https://freight.cargo.site/t/original/i/ce884857d8873f2e9c74caadc1a2e7f457582b30ad56ce86a20eb8890512865b/penguin_shot.gif" data-mid="49525806" border="0" data-scale="69" src="https://freight.cargo.site/w/907/i/ce884857d8873f2e9c74caadc1a2e7f457582b30ad56ce86a20eb8890512865b/penguin_shot.gif" />