WORK
The Everything Book
Language Maze
Forever New Brochure
Set Your Music Free!
The Protest Match
Airtel Xstream
News Beyond Views
Audiobooks for Children
Yatra Pre-rolls
Man Parade
Identity Design - Bulbul
Amazon Prime Video
Burgman
Jabong
Uncafe - Identity Design
The Pandemic Period
Pride From Home
Isobot
Easy Shaves
Never Ending Magic
Vodafone Rath
Parkinson’s
Chalo Paltai
Durga Puja- Orient
Yatra MasterKeyCard
Watercom - Identity Design
HELLO
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“He looks at you. You look at him. Violins play as your eyes meet.” It might sound like a Bollywood movie but actually this is what K-drama addiction feels like. Romantic, beautiful, and rose-tinted.
So, when Amazon Prime Video wanted to tell the world that Amazon Prime Video is the now home of the best K-drama content, we decided to make the consumers see what a K-drama fan sees everywhere. A world which is like a K-daydream. This new campaign called ‘#AnnyeongPrime’ rides on the Hallyu wave in India and taps into the ever-growing K-craze amongst the Gen Z.
The brand launched a series of two films with the campaign line “You are dreaming of K-drama? We are streaming K-drama” that captures the insight that you long for and dream about Korean all the time until reality pulls you back into the painful present.
So, when Amazon Prime Video wanted to tell the world that Amazon Prime Video is the now home of the best K-drama content, we decided to make the consumers see what a K-drama fan sees everywhere. A world which is like a K-daydream. This new campaign called ‘#AnnyeongPrime’ rides on the Hallyu wave in India and taps into the ever-growing K-craze amongst the Gen Z.
The brand launched a series of two films with the campaign line “You are dreaming of K-drama? We are streaming K-drama” that captures the insight that you long for and dream about Korean all the time until reality pulls you back into the painful present.
Amazon Prime - Baarati ︎
Amazon Prime - Kat ︎
Team isobar India