Yatra - MasterKeyCard

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Were you aware that Yatra.com offered hotel bookings?
No? Neither was most of our audience.

What did we do, then?
On the 1st of April, 2019, we launched the never-before-seen-or-heard-of Yatra MasterKeyCard - A card which gives you unlimited access to ANY hotel, no prior booking needed. Just walk-in to check-in.

Sounds too good to be true, doesn’t it?
It is.

You know what wasn’t too good to be true?
A compensatory 50% fools’ discount on hotels which lured in many new customers.

You know what’s even better?
Everyone had a good laugh. Ourselves included.









https://www.thequint.com/lifestyle/travel/with-yatra-masterkeycard-hotel-reservations-are-now-a-breeze

http://www.socialsamosa.com/2019/04/yatra-launches-masterkeycard-anyhotelwithyatra/

https://scroll.in/bulletins/210/finally-a-master-key-card-thatll-solve-all-your-travel-accommodation-issues

https://mad-over-marketing.com/yatras-masterkeycard-indeed-was-too-good-to-be-true-this-april-fools-day/

https://www.exchange4media.com/marketing-news/yatracom-pulls-a-prank-on-customers-with-masterkeycard-95758.html