Bulbul- Identity Design

Bulbul is India’s first video shopping platform. This women-centric app allows customers to connect with on-ground influencers, who in turn show the user products displayed in local stores and bazaars via live video call. It gives the user a bird’s eye view of nooks and corners of distant market places, hence the name ‘bulbul’, named after a song-bird commonly found around India.
The derivation of the logo comes from the combination of the letter ‘b’ and the shape of the bird. Its slender, neat, curvy and vibrant form is designed to primarily appeal to women across the board.