Technology and its innovation capabilities help craft a long-term vision building a competitive advantage. Using the same, News Beyond Views enhanced user experience and brand communication giving an apt solution to a common problem.

With only a few news articles making it to the trends and rest getting lost in the cracks, News Beyond Views, was an initiative to give overshadowed news their due presence. By making the discoverability of news accessible on the brand website across devices, The Indian Express made the quality of its journalism an experiential one. Journalism that stands for fair news. And that means, all news.

Using a simple coding hack, there emerged a way to showcase two stories at once to the same reader. Addressing the issue of bias in consuming news, the campaign ensured that no story lurks in the dark. If not the limelight, we can at least give them a highlight.

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CEO Dentsu Creative India – Amit Wadhwa
Group CCO, Dentsu Creative India - Ajay Gahlaut
CEO, isobar Group - Heeru Dingra
CCO - Aalap Desai
MP - Rahul Vengalil
ECD - Anadi Sah
Strategy Head - Pragati Rana
Business head - Prashant Lodaya
Sr. Creative Director - Sreejita Chakraborty
ACD copy - Sandipan Deb
ACD art - Saurav Banerjee
Tech consultant - Madhuri Vaidhya
Sr. copywriter - Manisha Panda
Junior copywriter - Indrayudh Bose
Sr. art director - Prashanti Nagashree
Creative Controller - Abdul Ajharuddin Ahamed
Group Head Social - Upasna Gaba
Innovation Lead - Pratik Shringi
Digital head of production - Nitish Sarkar
Video Supervisor - Vikas Tomar