WORK
The Everything Book
Language Maze
Forever New Brochure
Set Your Music Free!
The Protest Match
Airtel Xstream
News Beyond Views
Audiobooks for Children
Yatra Pre-rolls
Man Parade
Identity Design - Bulbul
Amazon Prime Video
Burgman
Jabong
Uncafe - Identity Design
The Pandemic Period
Pride From Home
Isobot
Easy Shaves
Never Ending Magic
Vodafone Rath
Parkinson’s
Chalo Paltai
Durga Puja- Orient
Yatra MasterKeyCard
Watercom - Identity Design
HELLO
︎ | ︎ | ︎
THE BRIEF
To breathe new life into an already launched scheme, which gave all Vodafone prepaid customers unlimited talk-time on their local Vodafone network, with a simple recharge of Rs. 149.
THE SOLUTION
With 97% of prepaid customers in India preferring to recharge their phones manually, rather than doing it online, the point of sale made it the best place to market the offer.
The “Voda Cube” was sent as a DM to all subscribing Vodafone dealers, who in turn placed it on their shop counters to generate interest. It unfolded infinitely to reveal the message, “ never ending talk-time for conversations that are never ending.”
RESULTS
100% of the visiting customers enquired about the offer.
The incremental sales of the scheme amounted to 25%.
The company made a profit of 15% the actual cost of investment within a month’s time.
Dealers enquired if the Voda Cube could be adapted into a give-away for their customers.
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To breathe new life into an already launched scheme, which gave all Vodafone prepaid customers unlimited talk-time on their local Vodafone network, with a simple recharge of Rs. 149.
THE SOLUTION
With 97% of prepaid customers in India preferring to recharge their phones manually, rather than doing it online, the point of sale made it the best place to market the offer.
The “Voda Cube” was sent as a DM to all subscribing Vodafone dealers, who in turn placed it on their shop counters to generate interest. It unfolded infinitely to reveal the message, “ never ending talk-time for conversations that are never ending.”
RESULTS
100% of the visiting customers enquired about the offer.
The incremental sales of the scheme amounted to 25%.
The company made a profit of 15% the actual cost of investment within a month’s time.
Dealers enquired if the Voda Cube could be adapted into a give-away for their customers.
